Erik Ellis

Technical Communicator & Data Specialist

Boston, Ma

High-tech & High-touch // a professional with 14 years in the IT, data science, metrics, and analytics marketplace. inspired to bring understanding, and passionate about wordcraft.

Erik Ellis

Technical Communicator & Data Specialist

Boston, Ma

High-tech & High-touch // a professional with 14 years in the IT, data science, metrics, and analytics marketplace. inspired to bring understanding, and passionate about wordcraft.

Erik Ellis-- High Tech & High Touch // Resume
Resume as current as of first quarter of 2024.
Market Research/Competitive Intelligence Tracker Walkthrough
"MeTRIXyst is able to make accurate inferences about the habits and engagement of your customer base and that of your competitors."
Knowledge Base
FULL SERVICE Real-Time Web Personalization— for the busy Ecommerce Professional like you
"highly personalized web messaging coupled with deep data reporting, all in real-time— it’s turnkey service model fully integrates with your inventory and item lists regardless of their size and dynamics. Its setup is minimal, but the robust feedback and reporting it provides isn’t."
Platform and Turnkey Service Model
Collateral Document
Three Pain Points In Data Science
Data science is a tremendously effective discipline for corporations and institutions, and is becoming increasingly necessary for those who wish to gain any insight into any studied population or marketplace. But, being a practitioner of data science is not without its uncertainties— even with the prerequisite skills in statistics, technology, and domain knowledge— there are several “pain points” or areas of concern.
Article
Articles Data Science Blog
Your Top Five SEO Strategies In 2019
SEO, Search Engine Optimization, is a practice that is continually changing and shifting. Search engines– like the major ones; Google, Bing, Yahoo, ect.– utilize SEO in ranking websites. There are strategies that are important to know both within your own website and external to it. Getting in front of more customers by appearing higher in more searches requires certain alchemy of strategic tagging and linking, content, keywords, and even social media campaigns.
Email Delivery: What exactly are we measuring?
We email marketers seem to have more and more approaches to help us understand how emails are performing. However, some of these methods may not always be measuring what you may be thinking they measure. It is extremely important to make sure that the data that is being returned is valid and accurate, and to do so before you act on the information and—before you compare and contrast it—to make sense of your successes or develop strategies to best achieve your goals.
Articles
Guide to Creating Campaign Messages
"When creating a campaign, the first step is to think through your strategy. Who will see it? When will they see it? How will it appear? What is the goal or behavior you’re promoting? The more you think it through, the more effective your campaign will be."
Creative Process for Marketers
Customer Success Resources Customer Support Aid
Guide To Helping Your Business With The Powerful Combination Of SEO and PPC
SEO and PPC are seen as two different and exclusive strategies by many website administrators. SEO focuses on keyword optimization, and PPC is a form of paid advertising. Both of these tools can be knockout tools increasing sales and driving traffic to your website when properly combined. Since search engines like Google and Bing return results based on a user’s location, you can always rely on natural traffic to your website.
Digital Marketing: Everything You Need to Know About How It Works Is Right Here
Rewritten blog for a CEO for whom English was a second language, demonstrating ability to work with C-level stakeholders, and ESL writers-- Today’s buyer habits have changed; people enjoy shopping and purchasing goods and services online rather than going to the traditional shopping malls and markets. Digital platforms are changing human behavior, and ecommerce is changing the way people shop. As an influencer for people, digital marketing is measurable.
What Is Cohort Reporting?
"Cohort reporting isn’t common knowledge or a common practice. But, it is a valuable tool to ensuring that your customers’ experience is effective and successful."
Blog Article
Analytics Blog Customer Success Resources
A Quick Method For Obtaining The XPath Expression In Chrome
The Inspector tool allows for easy capture One way to take the guess work out of what the actual XPath of an element on a web page displayed in Chrome is to use the developer's tool, particularly the Inspector. But it can be difficult for a student web developer or data scientist to make sense to of all of the HTML that has bulkedup so many pages. Chrome offers a way to not only view the code that make up elements on a page, but to capture that much needed XPath for those that are using the lxml and requests libraries.
Blog Article
Articles
How I Learned to Stop Worrying About Coding and Learned to Love SQLite
As an older immersive student, I initially passed over SQLite's strengths, because I was already wrestling with Python. Little did I know how helpful it would be on revisit for my capstone project.
Blog Article
Articles

About

Erik Ellis

Speculative Fiction

Electronics & Computers

Mathematics

Networking

Print & Web

Document Production

Editing

Analytics

Technical Writing

Technology

With over 14 years of delivering professional technology services, I've enjoyed being part of energetic, hard-working teams in the Boston IT and analytics sector. I'm dedicated to doing my part in delivering the best, most competitive products and services in the marketplace. Always a creative solutions finder, especially when I'm able to utilize, grow and test my education, training and skills in data science, electronics and computers, mathematics, tech writing and communications, and management of technology. I work well independently, but am an eternal team player who becomes quickly indispensable and who views everyone in the workplace—internal or external—as a customer. I find the boom in the Boston tech and data marketplace extremely exciting, and have been able to channel that energy into the growth of my creative and entrepreneurial endeavors.

Erik Ellis

Erik Ellis-- High Tech & High Touch // Resume

About

Erik Ellis